My excellent blog 8509

Google Patent Application – User Data As Part of RankingGoogle Patent Application – User Data As Part of Ranking ProcessIn this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it might consider user data as a factor in organizing search results.What Is User Data?Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.The site server should have an administrative program telling you what searches are being used to reach the site, better known as search strings. The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how deep they go into it.Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.Every Little Bit HelpsGoogle claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be worthy of a higher ranking. In short, get out there and bookmark your sites!ConclusionThe effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With trafficpartnershub.com this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.

Increase your Websites VisibilityIs your site making money? Is it making as much as you want? Your site may need to be modified to increase its earnings and your profits. Competition on the internet is ruthless. If you want to play the game, you need to know some of the tricks of the trade. Some great things to get you started are links and directory listings. There are also a few other tips that will help increase traffic and give your site a good reputation. Directories are an excellent way to increase visibility of your site on the web. There are numerous directories on the web that have topics related to all kinds of businesses. If you have other quality sites like directories pointing toward your site, this will increase your number of inbound links, and thus give you some extra visibility points. Some directories require reciprocal links back to the directory, but these can actually hurt your visibility. It is good to have relevant links on your site however. Link to other sites that are industry specific and update the links often in order to keep your site current. Linking is an extremely important way to increase website visibility. The greater number of quality links you have coming to your site, the better your visibility. Developing an advertising agreement with other website owners, you can increase each others visibility by sending visitors to each others sites. When linking to other sites, it is important to consider their ranking. Make sure the site trafficpartnershub.com has a good ranking by using Google PageRank. Having a site link to you that doesnt have a PageRank could hurt your visibility. A site without a PageRank may be being penalized by search engines, and you dont want to be guilty by association. The important thing to remember about links is quality, not quantity. Never link to sites that are not relevant to your site. Search engines do not like this. Seek out the sites that most relate to your site, in some cases you might even link to your competitors. Never buy links or participate in link farms. Search engines have developed methods to filter out these unethical link farms and may also penalize sites that participate in link farms. Also remember that text links are best. Do not link with images because search engines cannot read them and wont pick up your keywords. These tips are just a few of the methods available to increase web site visibility. Search engines continuously update their ranking criteria, so putting a few links on the site is not all it takes. A search engine positioning specialist is very helpful in making the proper additions to a web site and keeping up with current search engine criteria.